Apple is the Best Global Brand of 2013
Main Point:
Apple Inc. becomes the best Global Brand of 2013. Google and Coca Cola are at 2nd and 3rd position respectively, as reported by marketing firm Interbrand.
Study Further:
Apple is this year’s best global brand and Coca Cola moved to the third position after about 13-years’ constant 1st position. Google took the second position this year.
This year technological companies took six of the top 10 brands. After Apple and Google, there are IBM (#4), Microsoft (#5), Samsung (#8) and Intel (#9).
Among the other top tech brands Facebook – only social media on the list – raised its brand value by about 43%. On the other hand, Yahoo and Blackberry fallen off this year’s list.
(Credit: Interbrand)
The total value of all 100 Best Global Brands is USD $1.5 trillion.
“Every so often, a company changes our lives—not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”
(Credit: Interbrand)
Source:
Interbrand releases 14th Annual Best Global Brands Report – Interbrand – (http://www.interbrand.com/en/news-room/press-releases/2013-09-30-d355afc.aspx)
