AMD comes with 2nd generation APU; Trinity

Advanced Micro Devices (AMD) has announced the launch of 2nd-Generation AMD A-Series Accelerated Processing Units (APUs) for thinner notebooks and desktops.

This APU is codenamed as “Trinity” and comes with the improved design for more PC mobility, gaming and entertainment experience in order to compete with Intel Ivy Bridge Chips. This new chip comes with enhanced performance of up to 29% with higher speeds of processors. Moreover, it gives 56% improved graphics performance with AMD Radeon™ HD 7000 Series graphics. It could give 700 gigaflops of computing performance by combining the CPU and GPU cores. According to the company, this speed is “several times more than the fastest x86 CPUs”.

[hana-code-insert name=’StumbleUpon’ /][hana-code-insert name=’Reddit’ /]John Taylor, director of global product marketing at AMD, said that the laptops with Trinity chips will have battery life of up to nine hours. Moreover, Trinity could pose pricing competition to Intel’s ultrabooks as the laptops containing Trinity chips could start at U.S. $500 while the price of the laptops containing Intel’s chips would be in the price range of $750 to $800.

“The latest OEM notebooks, ultrathins, All-in-Ones and desktops based on the new AMD A-Series APU enable the best video and gaming experiences, highly responsive performance with AMD Turbo CORE, and accelerate an ever-increasing range of productivity and multimedia applications — in sleek, stylish designs at price points that make sense,” said Chris Cloran, corporate vice president and General Manager, AMD Client Business Unit. “Our 2nd-Generation AMD A-Series APU is a major step forward in every performance and power dimension, allowing users to enjoy a stunning experience without having to give up the things that matter to them most. This experience doesn’t stop at mainstream notebooks. It carries over into affordable ultrathin form factors featuring the latest in AMD Radeon™ graphics.”

You can also see the video demonstration of the 2nd generation of APU below;