Our entertainment industry is growing day by day and this growth is giving confidence to the people to launch new channels. As the channel start, the top priority of the channel is to On-Air a live morning show, without considering whether this is a news channel or an entertainment channel.
[hana-code-insert name=’StumbleUpon’ /][hana-code-insert name=’Reddit’ /]As the number of morning shows increase, a competition starts between the channels. For increasing TRP the channel owners hire Pakistani top actors and actresses to conduct the show. Shaista Wahidi, Faisal Qureshi, Sadia Imam, Fahad Mustafa, Nida Yasir and many others are in this race of morning shows.
A morning show was started with a gainful cause. The main purpose of these shows was to make the morning of viewers fresh and informative with a lively touch to give a new lease of life to the viewers but now these shows are losing their grip. For TRP, channels are broadcasting such contents in their shows which are not according to our Religious and Cultural values.
Many shows hire paid actors and these paid actors are represented as oppressed and troubled people to gain the sympathy of viewers but in reality they are making fool of viewers.
Conducting marriage ceremonies on morning shows is another tactic of channels to increase TRP but expensive and colorful dresses accessorized with heavy jewelry provoke the viewers to increase their expenses as they desire to look like the hosts of morning shows.
Today’s morning show is out of its course. Many channels are trying to convey something new and innovative but they are facing great challenges as the demand of viewer is really high. They are also facing criticism.
In my opinion, if they respect our Religious and Cultural values and stop copying each other they can regain the charm of morning shows. What is your opinion?