More than 80% of Physicians want iPads to work effectively; Survey report


Publicis Touchpoint Solutions has released the third edition of their “What Physicians Want!” survey to determine the physicians’ viewpoint to easily fulfill the professional responsibilities.

[hana-code-insert name=’StumbleUpon’ /][hana-code-insert name=’Reddit’ /]The survey has been done on 250 physicians from Sermo, which is the largest online physicians’ community. 68% of the respondents were primary care providers and 38% represent surgical and/or non-surgical specialities.

“It is clear from the new What Physicians Want! survey that our industry has a tremendous opportunity to transform our value proposition for healthcare professionals,” stated Rick Keefer, president and CEO of Publicis Touchpoint Solutions. “The survey responses from physicians were candid and insightful—a must-read for anyone in the industry.”

New iPadThis survey concluded that the physicians want practical help and value for their practices, so that they can better serve their patients. More than 8 in 10 physicians want to have Higher-Quality representatives “who are trained beyond their own product, and prepared for a serious discussion of multiple therapeutic options.” Most of the physicians want nontraditional representatives such as 85% wanted customer service representatives and 80% wanted clinical health educators.

Interestingly, iPads were in the demand of 82% of physicians, so that they can do their daily tasks and work more effectively. They want more websites to be designed specifically for the healthcare professionals. The survey reported strong growth of LinkedIn and Google+ (social networking sites) usage while the usage of Facebook has declined from the previous year.

You can download the report from the company’s website at .

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