Advanced Micro Devices has planned for a new strategy of innovation

AMD logoAdvanced Micro Devices Inc. has announced on Thursday an “ambidextrous” strategy that would offer chips including circuitry not only from its own technology but also from other companies.

“AMD’s strategy capitalizes on the convergence of technologies and devices that will define the next era of the industry,” said Rory Read, president and CEO, AMD. “The trends around consumerization, the Cloud and convergence will only grow stronger in the coming years. AMD has a unique opportunity to take advantage of this key industry inflection point.  We remain focused on continuing the work we began last year to re-position AMD.  Our new strategy will help AMD embrace the shifts occurring in the industry, marrying market needs with innovative technologies and become a consistent growth engine.”

In this strategy, one obvious option is ARM Holdings PLC, low-power microprocessor technology, which is popular in cellphones and tablets market for chips making. This has been reported by Rory Read at a meeting with analysts and experts. He also said that the company is going to develop modular chips allowing the blocks of circuitry by ARM and other companies to be incorporated.

AMD has plans to merge ultrathin technology with focus on Cloud based computing and low power consumption. To achieve this AMD has many companies to work with. From AMD,

AMD’s updated product roadmap features second generation  mainstream (“Trinity”) and low-power (“Brazos 2.0”) APUs for notebooks and desktops; “Hondo,” an APU specifically designed for tablets; new CPU cores in 2012 and 2013 with “Piledriver” and its successor “Steamroller,” as well as “Jaguar,” which is the successor to AMD’s popular “Bobcat” core.

In 2012, AMD would introduce four new AMD Opteron™ processors.

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