Research in Motion Ltd. (RIM) has reduced the costs of its PlayBook tablets to $299 in the U.S.
All three models of PlayBook, i.e. 16GB, 32GB and 64GB, are now available at the same price from the online store of BlackBerry. This is not a small drop in cost as 64GB model was of $699 previously.
“We believe the PlayBook, which will be further enhanced with the upcoming PlayBook OS 2.0 software, is a compelling tablet for consumers that also offers unique security and manageability features for the enterprise,” Mike Laziridis, firm’s joint chairman, said.
The new software that will allow the PlayBook to receive emails without linking to BlackBerry Smartphone would be released in February.
British prices for the PlayBook have not been dropped since October and are stable at £249, £329 and £409 for the 16GB, 32GB and 64GB models, respectively.
Reports of ousting of Mike Lazaridis and Jim Balsillie as co-chief executives and co-chairmen respectively from the head of the board table are also circulating on the intense pressure from a group of shareholders, which is thought to be related to the recent increase in RIM shares, which decreased by about 75% in 2011.