Data from Kantar Worldpanel ComTech showed that the iPhone 4S has achieved the level of high sale in the British smartphone market in October. iPhone 4S has overtaken the phones with Google’s Android platform.
“Apple took a whopping 42.8 percent share of all smartphone sales, giving it a significant lead over Android — a feat many thought was impossible,” Dominic Sunnebo, global consumer insight director at the firm, said. “With nearly a year and a half between iPhone launches there has been huge pent-up demand for a new Apple device.”
On the other hand, Google’s Android has 35% of the British smartphone market while 20% was for Research in Motion Ltd, 4% for Nokia Oyj and 1% for Windows phone platform.
Approximately, 75% of British customers purchasing the new iPhone already owned the previous version.