Youtube will give an announcement about this channel later this month.
Youtube was thinking of launching such a channel since the last spring and became serious about this earlier this month. Previously, it was in the news that youtube will invest $100 million on this project but now the investment jumps to $150 million. This project, according to experts, is to help Google TV to get a boaster dose. Moreover, Google was not able to get big networks, so they are working to produce their original content.
In order to produce original content, Youtube is dealing with well-known personalities such as skateboarder Tony Hawk and media companies like Warner Bros., BermanBraun, Fermantle Media and Shine Group.
The content may include TV-style entertainment and news as said by some insiders.