Netflix Inc., a videostreaming pioneer, has provided an option to its subscribers to download videos and shows on the mobile device at no extra cost. This would help the subscribers to watch the videos and shows even without any internet connection.
Netflix was thinking of providing this option for some time as the competitors have already provided this option. Amazon.com Inc’s rival streaming video service, Prime Video, has already given this option for several months. Youtube has also provided this option. However, it is important to note that still not everything is available to download.
This new option by Netflix Inc. was announced on Wednesday, and has been provided to all the subscribers of Netflix. However, this option would have a great appeal in the international market as, for example, it would be of great attraction for the subscribers in Asia and Africa, where internet is not that much efficient as in the U.S. The international market is also increasingly helping Netflix in its development. It has been reported that the company has about 86.7 million subscribers and 47.5 million of those subscribers are coming from the U.S. However, the growth in the U.S. market has decreased in the year 2016. Netflix got 370,000 subscribers during the 3rd quarter showing that the company has reached a saturation point in the U.S. market. During the same time, the company got about 13.2 million subscribers from the international market. Out of those subscribers, 3.2 million subscribers were added in the third quarter. Most of this expansion of the subscribers in the international market has been attributed to the expansion of market by more than 130 countries and reaching over 190 nations in the world. In those countries, China represents the most significant number of subscribers.
The company noted that the new feature is available on phones and tablets having Alphabet Inc’s Android and Apple Inc’s iOS platforms. Moreover, this option has gotten widespread praise on social media at the time of its launch on Wednesday.
Source: Business Insider