Points you should also read from the book “Steve Jobs” by “Walter Isaacson”


The book “Steve Jobs” by “Walter Isaacson” is an exclusive biography of Steve Jobs, co-founder of Apple Inc. This book is based on more than forty interviews with Jobs conducted in over two years. Not only this but this book is also based on the interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues. Following are some of the worth telling quotations from the book:

“One way to remember who you are is to remember who your heroes are. (Steve Jobs)”

“The people who are crazy enough to think they can change the world are the ones who do.”

“Steve Jobs: “The best way to predict the future is to invent it.”


“If you can’t keep him interested, that’s your fault.”

“Steve Jobs had a tendency to see things in a binary way: “A person was either a hero or a bozo, a product was either amazing or shit”

“for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.”

“In the annals of innovation, new ideas are only part of the equation. Execution is just as important.”

“I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.”

“Some people say, “Give the customers what they want.” But that’s not my approach. Out job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” People don’t know what they want until you show it to them.”

“If it could save a person’s life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.

You can get the book “Steve Jobs” on Amazon.

Usman Zafar Paracha

Usman Zafar Paracha is Assistant Professor, Pharmaceutics, in Hajvery University, Lahore, Pakistan.