Facebook’s decreasing unique visitors in U.S. and Increasing profits

Facebook

Facebook

Main Point:

Facebook’s unique visitors declined in U.S. and stayed the same in U.K. The company is getting healthy dose of profits.

Study Further:

Nielsen, market research firm, reported that Facebook lost 10 million visitors in U.S. while there was no growth in the visitors in U.K. over the past year. The number of unique visitors of the company from the different devices declined from 153 million in March 2012 to 142 million in March this year, having highest number of 158 million last August.

Facebook has announced that the number of active monthly users from around the world is 1.11 billion that is up 23% from a year ago. The mobile monthly active users moved up by 54% and reached 751 million.

According to Mark Zuckerberg, mobile visitors are more important for the company. “Someone who uses only our desktop product has only a 40% likelihood of using Facebook on a given day. But someone who uses mobile has a 70% likelihood of using Facebook on a given day. This stat is surprising to many people and very good news for our opportunity on mobile,” He told investors last year.

You can see the summary of the rising earnings in the table below:

Facebook’s earnings summary
First quarter of the yearYear-ago period
Facebook made $219 millionFacebook made $205 million
Revenues totaled $1.46 billionRevenues totaled $1.06 billion

Mobile ads accounted for 30% of total advertising revenues in the first quarter, up from 23% in the fourth quarter of 2012.

Source:

The Guardian

Usman Zafar Paracha

Usman Zafar Paracha is Assistant Professor, Pharmaceutics, in Hajvery University, Lahore, Pakistan.