Angry Birds loaded Toys ‘R’ Us tablet; Tabeo, for kids

Toys 'R' Us's Tabeo

Toys ‘R’ Us Inc., world’s largest specialty toy retailer, has reported on Monday that the company will start selling its own tablet for children, dubbed Tabeo, at a low price of $149.99 through Toysrus.com on October 21. It would be challenging for the company as the tablet has tried to make its way into already competitive tablet market.

“Over the past year, we’ve spent considerable time talking to parents and children to determine what features and functions they really want in a kids’ tablet, resulting in tabeo,” said Troy Peterson, Vice President, Divisional Merchandise Manager, Toys“R”Us, U.S. “We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the Internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys“R”Us team.”

This 7-inch touchscreen tablet is operated on the Google’s Android mobile operating system and comes with 50 free preinstalled applications including games such as Angry Birds and Fruit Ninja, and book app such as istorybooks. The retailer has also developed its own app store with 7,000 titles.

The news of the tablet comes before the holiday season accounting for 40% of retailers’ online sales.

“It is our strategic position to offer products that you can’t find anywhere [else] or be compared on price,” said Troy Peterson.

Among the main competitors of the tablet are LeapFrog Enterprises’ LeapPad and VTech’s InnoTab.