In a new study, it has been found that most of the users go to Facebook to get rid of boredom.
This research has been published online in the June 7 issue of the Journal of Broadcasting and Electronic Media.
According to the study, we use Facebook to fill a void. The researchers in this study worked on 417 undergraduate students and found five reasons to open Facebook;
- Information seeking
- Interpersonal communication
- Passing time
In all these factors or reasons, entertainment is the strongest factor and showed that participants use Facebook, when get bored rather than to make new friends.
This study has been done to check for gratification theory, according to which people are not passive users but they use different forms of media to fulfill certain needs.
According to experts, with the passage of time our usage of Facebook would change but at this time we use Facebook to fill certain gaps but not to be more creative.
You can read the abstract of the paper below,
The purpose of this study is to examine the influence of computer-mediated communication apprehension on motives for using the interactive features on Facebook. An online survey was completed by 417 undergraduate students. Guided by uses and gratifications theory, communication apprehension in a computer-mediated context was found to be inversely related to interpersonal, self-expression, entertainment, and passing time motives for using Facebook. This study also investigated how Facebook motives predict the use of its interactive features. Interpersonal communication, self-expression, and entertainment motives all significantly predicted use of interactive features on Facebook.
Via: News Australia
Daniel Hunt, David Atkin & Archana Krishnan (2012). The Influence of Computer-Mediated Communication Apprehension on Motives for Facebook Use. Journal of Broadcasting and Electronic Media, DOI:10.1080/08838151.2012.678717