Facebook users growth and time spent on the website is declining

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Facebook’s sharp users’ growth is no more the case as reported by the research firm comScore.

comScore has reported that in April, Facebook’s unique visitors from U.S. increased to 158 million that is only 5% increase from a year earlier. This number is lowest U.S. user growth rate since 2008 and was down from 24% growth in April 2011 and 89% in April 2010.

[hana-code-insert name='StumbleUpon' /][hana-code-insert name='Reddit' /]Users are also spending less time on Facebook. In April, Facebook users’ time spent on the website is six hours a month that is 16% from a year earlier. Although this is an increase but this increase is less than that of the earlier years such as there was a 23% increase in 2011 and 57% in 2010.

With such a dominant occurrence and so much time already spent on the site, “declining growth rates are a natural part of the growth cycle,” said comScore analyst Andrew Lipsman.

Facebook has already covered many of the important areas and that’s why the slowdown was expected. Facebook has already attracted 71% of all 221 million U.S. internet users. Moreover, more than six hours per month on the website is more time than that spend on the other websites such as comScore has reported that users spend about 4 hours a month on all Google sites including YouTube and 3.5 hours on Yahoo sites.

Source: comScore Via: WSJ