LG Electronics, the world’s second largest flat screen TV maker, has set a goal to sell 50,000 55-inches Organic Light Emitting Diode (OLED) Televisions this year as reported by a senior company executive on Tuesday. This is the first time that a major television maker has revealed its annual OLED TV sales target.
[hana-code-insert name=’StumbleUpon’ /][hana-code-insert name=’Reddit’ /]The Executive told The Korea Times that the company will sell the sets of $10,000 cost to potential customers in key markets such as the Middle East, Europe and the United States, as well as Singapore and Australia.
According to the executive, 50,000 sets are equivalent to about 1% of the total market share as OLED TV are still at an infancy stage. Moreover, LG Display will start the sale of OLED screens by the second half of this year, so the company has less time to meet the goal.
“LG doesn’t expect huge demand for OLED televisions over the next few years. But we need to send clear signals to our royal clients that we have qualified and proven technology in the next-generation sets,’’ said the executive in a brief meeting in Seoul.
The main competitor of LG is Samsung, which will start selling the 55-inch OLED set by the second half of this year.
Source: The Korea Times