IKEA, Swedish Furniture Company and the world’s largest furniture maker, is stepping into the technological industry through the integration of LED TVs and sound systems into the furniture, which they named as UPPLEVA – Swedish word for experience. They are working in this regard in collaboration with the China-based TCL Media.
[hana-code-insert name=’StumbleUpon’ /][hana-code-insert name=’Reddit’ /]IKEA, itself, has designed the integration of TVs, wireless sound systems and built-in CD/DVD/Blu-ray players in UPPLEVA.
“This is a large step for us. We will have an offer that is unique in the market,” IKEA’s living room chief Magnus Bondesson told Reuters.
“We are launching a new concept where you in one place can buy your furniture and your electronics — designed for and matched with each other from start.”
The company’s one of the basic purposes is to reduce the clutter of living rooms cords and remote controls.
The prices of the simplest of the furniture concept, i.e. bench unit, television and sound system, will start at about 6,500 Swedish crowns ($960) as said by Tolga Oncu, sales chief at IKEA Sweden.
IKEA has plans to introduce the integrated furniture in five European cities in June, throughout seven European countries this autumn and in remaining markets by summer 2013.
“We’ve had very clear signals from customers that there is a need to be able to buy and integrate home electronics with the furniture in a simple way,” Oncu said.
“With the way IKEA works, the way we can offer our products at the lowest prices on the market, we are convinced that this will be a really big success.”None found.