Samsung’s OLED TVs will be revealed at technology trade in Europe in August

Michael Zoeller talking about Samsung's business strategies
Michael Zoeller talking about Samsung's business strategies

Samsung is going to reveal new Organic Light-Emitting Diode (OLED) TV in one of the biggest technology trade shows (IFA) in Europe in August as said by Michael Zoeller, European marketing director of Samsung Televisions.

[hana-code-insert name=’StumbleUpon’ /][hana-code-insert name=’Reddit’ /]”Samsung is going to unveil its latest OLED TV with an entirely new sleek design concept. That means an improved-design OLED TV is to be exhibited at this year’s IFA show,’’ Michael Zoeller told reporters Sunday at an IFA global press conference.

Zoeller said the Samsung OLED TV will be available to the general public in the second half of this year but he has not told about the details of the OLED TV and its business aspects.

At CES, first OLED TV was introduced which has incredibly narrow bezels, vivid colors, super slim depth panel and great contrast radio.

LG, which is No. 2 TV maker in the world, is also going to introduce OLED TV at the IFA. The biggest TV manufacturers are facing stagnating growth and thinking of new ways to introduce innovative smart TVs.

“Sixty percent of the estimated 60 million TVs sold this year in Europe are expected to include some degrees of smart TV functionality,’’ the Samsung executive said. According to the company, Web connected smart TVs would double the penetration of the company into the market this year.

“We are clearly leading the market and we are positive about widening the market gap further this year as well. Last year the Samsung ES8000 and ES7000 models were tremendously successful,’’ Zoeller said.

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