iPad will retain dominance in the tablet market for the next four years

New iPad

Gartner, IT research and advisory firm, has released the global media tablet sales report on April 10.

[hana-code-insert name=’StumbleUpon’ /][hana-code-insert name=’Reddit’ /]According to this report, Apple’s iPad will remain the most selling tablet in the next four years. However, Android and Microsoft would give a strong competitive environment to Apple.

Worldwide sales of Apple’s iOS will become more than 4 times from 2011, when 40 million units were sold, to 2016, when 170 million units will be sold. However, total sales of the tablets will increase six times in 2016 and will reach to 369.3 million units of sale, from that of 2011, when total 60 million tablets were sold.

Media Tablet Sales

“Despite PC vendors and phone manufacturers wanting a piece of the pie and launching themselves into the media tablet market, so far, we have seen very limited success outside of Apple with its iPad,” said Carolina Milanesi, research vice president at Gartner. “As vendors struggled to compete on price and differentiate enough on either the hardware or ecosystem, inventories were built and only 60 million units actually reached the hands of consumers across the world. The situation has not improved in early 2012, when the arrival of the new iPad has reset the benchmark for the product to beat.”

“It appears that this year competitors have waited to see what Apple would bring out — because there were very few announcements of new media tablets at either the Consumer Electronics Show or Mobile World Congress. Many vendors will wait for Windows 8 to be ready and will try to enter the market with a dual-platform approach, hoping that the Microsoft brand could help them in both the enterprise and consumer markets.”


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