U.S. Federal Trade Commission (FTC) has called on Congress to pass laws to protect online privacy of the individuals and to give the internet users more control over their personal data. The agency has called for an easy-to-use “Do Not Track” feature that will allow the users to be in more control of their profile and data.
[hana-code-insert name=’StumbleUpon’ /][hana-code-insert name=’Reddit’ /] The agency has reported that the companies and businesses, that collect consumer data, have to work themselves in this regard but the government also has to take particular actions.
“If companies adopt our final recommendations for best practices – and many of them already have – they will be able to innovate and deliver creative new services that consumers can enjoy without sacrificing their privacy,” said Jon Leibowitz, Chairman of the FTC. “We are confident that consumers will have an easy to use and effective Do Not Track option by the end of the year because companies are moving forward expeditiously to make it happen and because lawmakers will want to enact legislation if they don’t.”
Those laws might impose limitations on online advertising market.
“Americans have enthusiastically migrated more and more of their lives online,” FTC Chairman Jon Leibowitz said in a news conference Monday in Washington, D.C., after the report was released. “As a result we have had to ask how can consumers continue to enjoy the riches of a thriving online and mobile marketplace without surrendering their privacy as the price of admission.”