LG will reveal world’s largest OLED TV with 55 inches of display at the Consumer Electronics Show (CES) in Las Vegas. It is 4 mm thick and 7.5 kg in weight.
According to the company, the TV will produce more natural colors at a much lower price point, using the standard manufacturing processes. The color display has been achieved by using 4-color Pixels and Color Refiner features – the two features making it unique in TV industry – along with OLED (Organic Light Emitting Diode) panels. Other TVs use three color setup i.e. Red, Green and Blue (RGB) whereas LG has used four colors i.e. Red, Green, Blue and White. On the other hand, Color Refiners keeps color consistency from a wider viewing angle in which LG has used its unique algorithm.
“Working closely with LG Display, we have a product which not only delivers on all the advantages of OLED over LCD but at a significantly lower cost than what could be achieved using existing OLED manufacturing technologies,” Havis Kwon, President and CEO of LG Electronics Home Entertainment Company, said in a statement. “OLED is clearly the future of home TV entertainment and LG is very focused on making this exciting technology as easy as possible for consumers to embrace.”